Do you want to move beyond last-click measurement? Multi-Channel Funnels in Google Analytics let you look at customer interactions across different digital media and see how these channels work together to create sales and conversions. Neil Hoyne (@nhoyne), Google's Global Program Manager for Attribution, takes an in-depth look at the reports and discusses how to get the most out of Multi-Channels Funnels to improve your campaign performance.
This webinar is a part of our Attribution webinar series.
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